How Blue Cow Moving Boosted Profitability with Sequence

< Back to Case Studies

Blue Cow Moving & Storage

July 25, 2025

📈  Increased profit margins significantly

♻️  Identified and eliminated financial waste

💰  Expanded fleet using reclaimed cash flow

👨  Reinvested savings into employee compensation

🧘  Reduced decision fatigue and money stress

As Blue Cow Moving grew, Andrew relied on traditional accounting reports to make financial decisions—but the insights always came too late. Key opportunities were missed, and waste went unnoticed until the damage was done." Andrew Baldwin, Founder

THE CHALLANGE

Planning from the Past, Missing the Present

As Blue Cow Moving grew, Andrew relied on traditional accounting reports to make financial decisions—but the insights always came too late. Key opportunities were missed, and waste went unnoticed until the damage was done.

I was always having to try to plan for the future based off of the past... I’d find mistakes or opportunities too late. Andrew Baldwin, Founder
There had to be something where instead of chasing our money, we could actually give every dollar an assignment and send it where it was supposed to go. Andrew Baldwin, Founder

THE SOLUTION

Rules, Priorities, and Complete Financial Control

The impact of Sequence has been both measurable and transformative for Blue Cow:

  • Increased Profit Margins: Greater awareness = smarter spending
  • Fleet Expansion: Purchased new trucks with redirected savings
  • Team Investment: Boosted employee pay by cutting unnecessary costs
  • Confidence to Grow: Now positioned to expand to new locations
  • Integrated Financial Planning: Personal and business goals aligned
Sequence gives you total confidence. There’s no ambiguity—if there's a surplus, I know I can invest or take profit guilt-free. Andrew Baldwin, Founder
It’s a really positive pressure. You can’t go through setting up Sequence without identifying waste. Andrew Baldwin, Founder

THE RESULTS

Profit Gains, Confident Decisions, and Growth Readiness

The impact of Sequence has been both measurable and transformative for Blue Cow:

  • Increased Profit Margins: Greater awareness = smarter spending
  • Fleet Expansion: Purchased new trucks with redirected savings
  • Team Investment: Boosted employee pay by cutting unnecessary costs
  • Confidence to Grow: Now positioned to expand to new locations
  • Integrated Financial Planning: Personal and business goals aligned
Sequence gives you total confidence. There’s no ambiguity—if there's a surplus, I know I can invest or take profit guilt-free. Andrew Baldwin, Founder
It’s a really positive pressure. You can’t go through setting up Sequence without identifying waste. Andrew Baldwin, Founder

Metrics Summary

  • Profitability Growth: Double-digit profit increase
  • Team Investment: Reallocated excess spend to payroll  
  • Growth Funding: New trucks funded from reclaimed capital 
  • Mental Clarity: Simplified decisions, reduced stress 
  • Total Financial Visibility: Synced business + personal money maps